Case Study - Franchise

kernels

As the CFO of 65 locations across North America, Penny Daniels found it difficult to measure each store's performance without a centralized reporting function. Each store was required to submit their month end summary of operations; but this report could vary depending upon whether the franchisee had manipulated or changed the program on their individual cash registers.

"Any top level information was extremely tedious as one had to look at the individual print-outs and manually insert values into a spreadsheet in order to get an overall picture of a particular item."

Kernels chose Halo based on a number of factors: 1) the hardware was affordable, 2) the programming of the system did not require a new purchase every 3-4 years, 3) the system is web-based therefore the data was hosted and maintained by a 3rd party, and 4) it did not require a big server system in their backroom.

Enhance and Strengthen your Brand

As a franchisor with stores across the country, it's not possible to be at all locations at all times. "Halo allows us to have an inside look at our entire business on a daily basis. We can better control products being sold and obtain information on pricing, all of which is readily accessible." The system is integrated with their internal royalty reporting system so the information is populated, making the data available much earlier and more accurately. Before Halo, figures were entered manually with possible errors. With real time information at everyone's fingertips, Halo enables franchisors to make better go-forward decisions to build their brand and business.

Positive Impacts on the Business

In both areas of launching new products and marketing, Penny sees a top level benefit in having centralized information that is accessible at all times. She would often use their corporate stores as a benchmark and extrapolate figures to the entire chain. "We always had a challenge reporting the success of a particular marketing plan because we often had to have the stores collect the coupons, mail to the Head Office, and then we would collate the results. By the time the results were in, no one was interested. Now, when new products are launched, sales volumes are easily monitored. The Halo system allows us to monitor our discounts much better and report back to the partners on a timely basis."

The Halo Effect

"The Halo Support team is friendly, courteous, and helpful. Everyone is well trained and responds to concerns in a timely fashion."

"I like the ease of use, the timeliness of the data, the ability to get information no matter where you are, and the potential for even better reporting that Halo offers to their customers at a reasonable price making the entire package very user friendly."

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